Terms of Use
Last Updated: August 2025
These Terms of Use (the "Terms") govern your access to and use of the services, software, and website provided by AlphaLoops Ltd ("Supplier", "we", "us", or "our"). By using our Services, you agree to be bound by these Terms.
1. Interpretation
The definitions and rules of interpretation in this clause apply in this agreement. Capitalised terms shall have the meanings given below or where they are first used.
- Applicable Data Protection Laws: to the extent the UK GDPR applies, the law of the United Kingdom or any part of it which relates to the protection of personal data; to the extent the EU GDPR applies, the law of the European Union or any member state to which the Supplier is subject, which relates to the protection of personal data.
- Authorised Users: those employees, agents and independent contractors of the Customer who are authorised by the Customer to use the Services and the Documentation.
- Business Day: a day other than a Saturday, Sunday or public holiday in England when banks in London are open for business.
- Charges: the charges payable by the Customer for the Services as set out in the applicable ordering document or Agreement Summary.
- Confidential Information: information that is proprietary or confidential and is either clearly labelled as such or identified as confidential pursuant to these Terms.
- Customer: the person, firm or company who purchases the Services from the Supplier.
- Customer Data: data inputted by the Customer, Authorised Users or the Supplier on the Customer’s behalf for the purpose of using the Services or facilitating the Customer's use of the Services, excluding Supplier Data.
- Documentation: the documentation made available by the Supplier describing the Services and user instructions for the Services.
- Output: any content in any format created by the Software as a result of the Customer using the Services.
- Services: the subscription services provided by the Supplier as described in the Documentation.
- Software: the online software applications provided by the Supplier as part of the Services.
- Supplier: AlphaLoops Ltd (company no: 15346667), 20 Wenlock Road, London, England, N1 7GU. Email: info@alphaloops.ai
- Supplier Data: usage and technical data associated with the Customer’s use of the Services or the performance of the agreement, and other anonymised data as defined herein. Supplier Data may be retained after termination to improve the Services.
- Third-party Services: applications or services not provided by the Supplier that may interoperate with or be accessed via the Services at the Customer’s direction.
- UK GDPR: has the meaning given in the Data Protection Act 2018.
- Virus: any thing or device (including any software, code, file or programme) which may adversely affect the operation of any software, hardware or network.
- Vulnerability: a weakness in computational logic (for example, code) found in software and hardware components that, when exploited, impacts confidentiality, integrity, or availability.
2. User Subscriptions and Use of Services
Subject to payment of applicable Charges and compliance with these Terms, the Supplier grants the Customer a non-exclusive, non-transferable right to permit Authorised Users to use the Services and Documentation solely for the Customer’s internal business operations.
- Each Authorised User must keep a secure password and keep it confidential.
- The Customer shall not: (a) copy, modify, create derivative works of, frame or mirror, republish, download, display, transmit, or distribute any portion of the Software or Documentation; (b) de-compile, reverse engineer or otherwise reduce to human-perceivable form any part of the Software; (c) use the Services to provide services to third parties; (d) sublicense, sell, rent, lease, transfer or otherwise make the Services available to any third party except Authorised Users; (e) introduce any Virus or Vulnerability into the Supplier’s systems.
- The Customer shall not access, store, distribute or transmit any material during the course of its use of the Services that is unlawful, harmful, defamatory, obscene, infringing, harassing, discriminatory, promotes violence, or otherwise illegal or damaging.
3. Data Protection
Each party shall comply with its respective obligations under Applicable Data Protection Laws. The Supplier may process Customer Data as necessary to provide the Services and as otherwise described in the Privacy Policy. The Supplier may collect and use Supplier Data to operate, improve and secure the Services, including after termination on an anonymised basis.
4. Third-party Services
The Services may interoperate with Third-party Services at the Customer’s direction. The Supplier is not responsible for Third-party Services and has no liability arising from their use.
5. Charges and Payment
The Customer shall pay the Charges in accordance with the Payment Terms in the applicable ordering document. Charges are non-cancellable and, except as expressly stated, non-refundable.
6. Confidentiality
Each party undertakes not to disclose any Confidential Information of the other party except as permitted under these Terms and will use such information only for the purposes of performing its obligations and exercising its rights under these Terms.
7. Warranties and Disclaimers
The Supplier warrants that the Services will perform materially in accordance with the Documentation. Except as expressly provided, the Services and Documentation are provided “as is” and the Supplier disclaims all other warranties, whether express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose and non-infringement.
8. Limitation of Liability
Nothing in these Terms limits any liability which cannot be limited by law. Subject to the foregoing, in no event shall either party be liable for any loss of profits, revenues, goodwill, or any indirect or consequential loss, and the Supplier’s total aggregate liability arising out of or in connection with these Terms shall not exceed the total Charges paid or payable by the Customer for the Services during the 12 months preceding the event giving rise to the claim.
9. Term and Termination
These Terms commence on the Effective Date and continue for the Initial Term as set out in the Customer’s ordering document, renewing in accordance with its terms. Either party may terminate for material breach not remedied within 30 days of notice or as otherwise provided by law. Upon termination, Customer access to the Services ceases immediately and the Supplier may delete Customer Data after a limited retention period unless otherwise required by law.
10. Force Majeure
The Supplier shall have no liability if prevented from performing its obligations due to events beyond its reasonable control, including acts of God, war, acts of government, flood, fire, civil unrest, strikes or other labour problems, or failures of third-party platforms or networks.
11. General
- Variation: No variation is effective unless in writing and signed by both parties.
- Waiver: No failure or delay to exercise any right shall constitute a waiver of that right.
- Severance: If any provision is held invalid, the remaining provisions shall remain in full force and effect.
- Assignment: The Customer may not assign without the Supplier’s consent; the Supplier may assign on notice.
- Notices: Notices must be in writing and delivered by hand, pre-paid post or email to the addresses notified by the parties. Email: info@alphaloops.ai
- Entire Agreement: These Terms constitute the entire agreement between the parties regarding the Services.
- Governing Law: These Terms are governed by the law of England and Wales.
- Jurisdiction: The courts of England and Wales shall have exclusive jurisdiction.
If you have any questions about these Terms, please contact us at info@alphaloops.ai.